Brief · Post-purchase flow

§01Para qué sirve este flow

trigger	Shopify order_fulfilled.
kpi	Repeat rate 60 días (target 18-22%).
kpi secundario	UGC instagram tag rate post e2.
descuento	Cero. La disciplina del FLOWS-START §3.4 manda.
champion	"No cookies, just trauma" no aparece directamente. e3 sugiere Growing up was a scam (LVL 02), Don't grow up Hoodie (LVL 03), Kame House (LVL 04).

§02Emails

+ 2 días

v1.0 patch notes

subject: Your new tee, in changelog form.

Care guide formateado como software changelog. [ADDED] verde, [REMOVED] rojo, [PATCHED] azul, [FIXED] gris, [KNOWN ISSUE] amarillo. Cierra con CTA secundario a /pages/care.

+ 7 días

Mirror selfies

subject: The unflattering flash is the one.

UGC anti-influencer. Split do/dont (we love mirror selfies/bathroom light · we skip ring light/AI filters). CTA único a IG. Sin formularios.

+ 30 días

A month in. Three small things.

subject: A month in. Three small things.

3 notas reflexivas sobre la marca (rough mondays / el inbox / el próximo mes). Sin productos, sin upsell, sin descuento. Cierre "we'll be quiet now".

§03Sample del patch notes (e1)

[ADDED] wash inside out, cold water, low spin [ADDED] iron only on the back, never on the print [ADDED] air-dry on a hanger, no tumble [REMOVED] bleach. forever. don't. [REMOVED] dry-cleaning. it's a tee. [KNOWN ISSUE] you'll want it in another colorway [KNOWN ISSUE] someone in your group chat will ask where it's from

Pendiente: añadir bloques [PATCHED] y [FIXED] sólo cuando tengamos spec sheet oficial del producto (gramaje, composición, certificaciones reales). Nada inventado.

§04Bloqueos pendientes

e2 fotos reales: mientras no haya moodboard fotográfico oficial (DS v1.1), el email se sostiene solo con copy + IG link. Sin grid de fotos UGC. Cuando llegue moodboard: añadir 3-4 fotos reales en grid.

e3 productos: confirmar con José los 5 hero permanentes (P6) — actualmente derivados de datos reales M1.